MIXING QUALITATIVE AND QUANTITATIVE METHODS A one-day short course sponsored by the Joint Program in Survey Methodology

SEPTEMBER 19, 2012
Presented at the Washington Marriott at Metro Center

DAVID L. MORGAN
Portland State University

COURSE OBJECTIVES
Over the past decade, there has been a rapidly expanding interest in combining both qualitative and quantitative methods in what is known as Mixed Methods Research (MMR). On the one hand, MMR offers the advantage of bringing together methods with different strengths, while on the other hand it can create problems in integrating the results of two such different techniques. Hence, this workshop will concentrate on the practical issues involved in doing Mixed Methods Research, with a particular emphasis on research design. The presentation will cover the broad range of research designs available for MMR, at the same time that it concentrates on designs that are both accessible, in terms of methods that are already in use, and dependable, in terms of well-proven results.

The research designs discussed here will pay attention to the uses for both qualitative and quantitative methods, with an emphasis on the potential contributions of qualitative methods to survey research. In the morning session, participants will learn about designs where qualitative methods such as focus groups provide preliminary inputs that assist in the development of surveys. In contrast, the afternoon session will highlight designs where the qualitative methods serve as a follow-up to completed surveys -- either to illustrate the results or to extend those results in new directions.

This workshop requires only a basic familiarity with either qualitative or quantitative methods.

The instructor will give mini-lectures, present examples, and lead question and answer sessions. The overall goal is to provide practical information.

THE INSTRUCTOR
David L. Morgan teaches at Portland State University, where he holds an appointment as a University Professor, along with an adjunct appoint in the Department of Sociology. He received his Ph.D. in Sociology from the University of Michigan. Dr. Morgan is internationally recognized for his several books on focus groups, including the recent Focus Group Kit (with Richard Krueger) and the edited collection Successful Focus Groups. In addition to focus groups, he is also interested in research that combines qualitative and quantitative methods, including the use of focus groups in conjunction with both survey research and program evaluation. 

COURSE MATERIALS AND MEALS
Registrants will be provided with a handout. JPSM group continental breakfasts, lunches and refreshments are included in the course fee.

DAILY CHECK-IN
Course registrants must check-in with JPSM Onsite each day of the course.

TENTATIVE SCHEDULE

WASHINGTON MARRIOTT AT METRO CENTER
775 12th Street NW, Washington, District Of Columbia 20005 USA Phone: 202.737.2200
Web: http://www.marriott.com/hotels/travel/wasmc-washington-marriott-at-metro-center/

Classroom: Junior Ballroom I (Second Floor)
Luncheon Area: Junior Ballroom I (Second Floor)

The course will be held at the Washington Marriott at Metro Center. The hotel is situated near the Metro Center Station, with easy access to Reagan National Airport (4.0 mi N), Washington Dulles Airport (25.0 mi E) and BWI Baltimore Washington Airport (40.0 mi S) as well as the Amtrak station.

OVERNIGHT ROOMS
Individuals are responsible for making their own overnight room reservations and for payment.

PARKING
Registrants are responsible for parking fees. Valet parking is available at the hotel for $42 per day. There are numerous parking garages near the hotel. Parking garage rates range from $13 to $20 a day.

METRO RAIL
Metro Center Station: Red, Blue, Orange Lines (G & 12th Street)
The distance from the station to the hotel is 377 feet, a one minute walk.

BUS AND TRAIN
Union Station: (2.0 mi E)

AIRPORTS
DCA - Ronald Reagan National Airport (4 Miles)
IAD – Washington Dulles International Airport (25 Miles)
BWI - Baltimore/Washington Thurgood Marshall Airport (40 Miles)

JPSM CITATION PROGRAM
The citation programs are built around the JPSM short courses. The JPSM Citation in Introductory Survey Methodology is designed to provide the working professional or interested student with state-of-the-art knowledge about current principles and practices for conducting complex surveys combined with practical skills of day-to-day utility. The JPSM Citation in Introductory Economic Measurement is designed for professional staff who need to know the principles and practices of economic measurement. Completion of either citation program involves taking a semester-length JPSM credit-bearing course and eight JPSM short courses, of which four are specified core courses. For information on the Certificate and Citation Programs visit the website at http://www.jpsm.org or call 301.314.7911.

INQUIRIES
Questions for this course should be directed to the JPSM Short Course, Institute for Social Research, University of Michigan, 426 Thompson Street, Room 4006, Ann Arbor, MI 48104-2321, Phone: 800.937.9320, Fax: 734.764.8263, Email: jpsmshort@umich.edu.

Short Courses: www.jpsm.org/shortcourses
Sponsor Affiliate List: projects.isr.umich.edu/jpsm/info.cfm#sponsors

JPSM Home Page: www.jpsm.org

Tax Identification Number (University of Michigan): 38-6006309  

DUNS (University of Michigan): 073133571